The West Coast Eagles and Playbk Sports are excited to announce a strategic partnership aimed at enhancing the club’s connection with fans across the Western Australian community.
Utilising tailored online programs to promote education and physical activity initiatives, this collaboration will ensure a stronger sense of belonging with fans and athletes, no matter their location.
Eagles Active, the club’s Learning Management System, will be at the heart of this innovation, serving as the home for all eLearning and online fitness products.
Through Eagles Active, participants will have access to expertly designed content, whether they are teachers, students or young athletes working on their fitness and skills.
"This partnership with Playbk Sports allows us to expand our reach into remote communities and further strengthen our connection with fans and athletes," said Don Pyke, CEO of the West Coast Eagles.
"Combining our football and community expertise with Playbk’s specialised approach to sport and education will inspire the next generation of Eagles throughout Western Australia."
The partnership will initially focus on helping the Eagles expand their relationships with teachers and schools across the state.
The initiative will provide schools with eLearning resources designed to engage students through sport, using insights and expertise from a range of Eagles’ staff to support learning and personal development.
The Eagles will also introduce comprehensive online fitness training for academy players and junior footballers.
This program will deliver expert-designed workouts through Eagles Active, acting as a "coach in the pocket" for aspiring athletes - whether in urban centres or remote regions - helping them develop their skills and fitness.
Jon Shepherd, CEO of Playbk Sports, highlighted the importance of this collaboration.
"We’re thrilled to partner with the West Coast Eagles, a club that shares our commitment to growing the game and creating opportunities for athletes and students across the state through education and physical activity,” Shepherd said.
“Our approach ensures that the Eagles' unique voice, brand and expertise are front and centre, providing value to every participant."
Richard O’Connell, General Manager of Community and Game Development at the West Coast Eagles, emphasised the broader impact of the partnership.
“This collaboration is vital to our efforts to grow the game across Western Australia,” O’Connell said.
“By extending and innovating our community programs with the expertise of Playbk Sports and centralising resources on Eagles Active, we’re able to engage more players and fans, ensuring football thrives in every corner of the state."
This partnership is especially significant for remote communities, where access to high-quality sports education and training is limited.
Playbk Sports’ tailored programs will break down geographic barriers, ensuring young athletes and fans can connect with the Eagles, feel supported and continue their development.
Through this partnership, the West Coast Eagles will create new opportunities for fan interaction, offer exclusive content for different age groups and provide a more enriching experience for all supporters.
"This isn’t just about programs or resources - it’s about building a stronger Eagles community, bringing people together and making a lasting impact," Pyke said.
Stay tuned for upcoming details on how you can get involved. Expressions of interest will be announced soon, offering fans and aspiring athletes the chance to participate in these exciting initiatives.
About Playbk Sports
Founded in 2015, Playbk Sports partners with Australia’s leading sporting organisations to deliver innovative eLearning and fitness technology solutions.
We specialise in programs for schools, coach education, and academy pathways, with a deep understanding of both sport and education, using technology to create impactful learning experiences.
As market leaders, we’re trusted by the best, including the National Football League (NFL) and clients across the Australian Football League (AFL), National Rugby League (NRL), National Basketball League (NBL), AusCycling, and Special Olympics Australia, who form part of a global movement for athletes with intellectual disabilities.
Our long-term collaborations empower communities, enhance fan engagement, and create sustainable commercial opportunities, driving meaningful impact for our clients.
