Hawaiian has expanded its partnership with the West Coast Eagles by aligning with the club’s AFLW program. Hawaiian will become the official coaches’ partner and will provide opportunities for the community to access the club’s AFLW stars through the Hawaiian shopping centre network as well as matchday experiences and activations aimed to bring fans closer to their favourite players.

Hawaiian will don the polo of senior coach Michael Prior and other assistants as well as feature on the club’s media banner. Hawaiian has had a long-term partnership with the West Coast Eagles and the expansion of that commitment to the female program represents shared values of inclusion and diversity between the two organisations. 

Hawaiian’s General Manager - Marketing, Sandra Holloway, said the company’s sponsorship partnership with the West Coast Eagles AFLW was particularly exciting as it was part of a changing tide for women in sport – recognising, celebrating, and rewarding their efforts.

“Anyone with young girls knows the grassroots growth of AFLW, and Hawaiian’s sponsorship of the West Coast Eagles AFLW pays tribute to that; ensuring girls have strong female role models through their tween and teen years,” Ms Holloway said.

“AFLW encourage participation in sport for girls at a time where their self-esteem and self-worth is at its most vulnerable and helps them become the women they can be.”

West Coast Eagles General Manager Commercial Operations, Tony Haselhurst, says the expanded commitment of Hawaiian demonstrates the strength of the partnership.

“The West Coast Eagles and Hawaiian have had a tremendous partnership for many years, and it is terrific to see that alignment extend into our women’s program. Our two organisations have shared values of connecting and enriching the lives of those in the community and Hawaiian’s support is a tremendous boost to our program and will provide great opportunities in connecting the community and fans to our team.”