The West Coast Eagles are thrilled to announce Castore as the club’s new apparel and sportswear partner for the next three years.

A premium sportswear brand committed to innovation and delivering the highest quality products for athletes at the top of their game, Castore becomes just the third apparel and sportswear partner in the Eagles’ 34-year history.

The new partnership reinforces Castore’s entry into the Australian sporting landscape and marks the company’s entry into the AFL and Western Australia.

The partnership includes a range of match-day and digital initiatives, which will integrate the two powerful brands.

West Coast General Manager – Marketing, Tony Haselhurst, welcomed the UK-based brand on board with the club as part of its global expansion. 

“We’re delighted to be partnering with a brand like Castore,” Haselhurst said. “Their passion for innovation in sportswear is something our players, members and supporters will enjoy when proudly wearing the blue and gold.

“We’re excited to be a key pillar in Castore’s global expansion into Australia and look forward to working with them on bringing the brand to life within the AFL.”

Castore’s Head of Team Partnerships Commercial and Marketing, Pascal Lafitte, was excited to expand the brand’s presence in Australia by partnering with a high profile and respected football club.

“We are thrilled to be partnering with the West Coast Eagles, one of the most recognised Australian sporting organisations,” Lafitte said.

“The AFL is a sport deeply infused in Australian culture, and with the West Coast Eagles’ world-class stadium and passionate fan base, this partnership will further cement Castore’s presence on a key continent for our international development.”

The official West Coast Eagles on-field and off-field Castore range will be available at the club’s SuperStore at Mineral Resources Park in January but members and fans can pre-order online from Friday, December 18 at https://wcesuperstore.com.au/castore.