Over the years, Dig Deep Day has blossomed into a Western Australian charity powerhouse, leading to the Eagles becoming the biggest corporate contributor to Cancer Council WA in Western Australia.
Click here to see photos from today’s Dig Deep launch.
After a record total $124,774 raised in 2013, the total over the campaign’s nine-year stretch moved to well over $900,000, meaning the million dollar landmark is a real possibility in 2014.
This year, West Coast Eagles members and fans are encouraged to get behind the cause by purchasing special 10-year commemorative Dig Deep lapel pins from participating Caltex Star Mart outlets, the West Coast Eagles Team Store or at the ground on Dig Deep Day in round 22 against Melbourne.
Click here to purchase a pin online.
Along with the commemorative pins, the opportunity to toss the coin on Dig Deep Day and the players’ boots will be auctioned off all in the name of charity.
For terms and conditions for the Caltex in-store competition click here.
