The West Coast Eagles’ partnership with Tyrepower is shifting up a gear, with Australia’s largest independent tyre retailer becoming the Club’s official Coaches Partner.

A Club partner since 2021, Tyrepower has strengthened its support of the West Coast Eagles by becoming a Premier Partner for the next four years.

Tyrepower will feature on the apparel of West Coast’s coaching group, within the coaches box on gameday, on the AFL team’s media backdrop and within world-class Optus Stadium at home matches.

“The West Coast Eagles are delighted Tyrepower is continuing to show its support for the Club by becoming our Official Coaches Partner,” said Tony Haselhurst, West Coast Eagles General Manager Commercial Operations.

“Tyrepower is a great partner of sport Australia-wide and the West Coast Eagles are proud to have an organisation like Tyrepower join our existing Premier Partners and take pride of place on our coaches apparel.”

Tyrepower boasts a strong WA presence, with more than 55 convenient locations throughout the state, and over 290 independent stores nationwide.

Driven by their shared values of commitment to excellence, dedication to local communities and teamwork, the West Coast Eagles and Tyrepower are perfectly aligned.

"Tyrepower is thrilled to announce our partnership with the West Coast Eagles as the Coaches Sponsor for the next four years,” said Dale Klompmaker, General Manager Tyrepower Marketing (WA).

“This partnership signifies a strong alignment between Tyrepower and the Club, sharing not only a commitment to excellence but also a deep dedication to our local communities.

“Both of our organisations are driven by values of teamwork, determination and community support.

“We share a common vision of making a positive impact in the communities we serve, and we are confident that our collaboration will help us achieve great things both on and off the field.”