The Eagles were overrun in the last quarter onSaturday night, conceding 22 inside 50s to six and three goals to one, howeverSimpson was ruing missed opportunities in the first half more so than PortAdelaide's powerful running in the final term.
"I don't think it was a matter of they justout-ran us," Simpson said.
"We just didn't make the most of ourchances early in the last [quarter]. When the game was up for grabs we justdidn't take it.
"A lot of the stats are going to tell usthat they did run over the top of us but I just didn't feel like that in thebox."
The Eagles were poor in front of goal. JackDarling and Josh Kennedy were prominent figures all night but the pair kicked3.8 between them.
"It speaks for itself, doesn't it?” Simpsonsaid.
"More scoring shots [but] you lose thegame, no one likes to see that stat.
“Having said that I think Port deserved the win.In the last quarter they found a way and we didn't."
The Eagles kicked poorly in front of goalthroughout 2013. In three games last year, including against Port Adelaide atAAMI Stadium, the Eagles had more scoring shots than their opponents and lost.
However Simpson doesn’t believe it’s a problemthat is systemic within the group.
"I wish I could say we [should] do moregoalkicking but we do goalkicking every session," Simpson said.
"We didn't take our chances early. I don'tthink you see ‘JK’ (Kennedy) kick 1.5 very often, it's not a pattern with him.
"But we'll just continue to do what we'redoing. We're progressing [and] we've got a bigger picture focus. I saw somereally good signs across the board.
"If goalkicking is the last thing we getright then that's the last thing we get right."