The West Coast Eagles today unveiled a stunning new guernsey that will be worn during Sir Doug Nicholls Round matches against Melbourne at Optus Stadium in round 10 and against Adelaide in round 11.

Designed by Yamatji artist Loretta Egan, a lifelong Eagles fan and niece of renowned actor Ernie Dingo, the 'Ngularl' [Wedge-Tailed Eagle] has also been influenced by former club champion Chris Lewis.

"The 'Ngularl' is the Wedge-Tailed Eagle in Wajarri language, surrounded by the map of WA - the home of the Eagle - where it stands proud and strong, facing east ready for anything that comes its way." Egan said.

"The circle in the centre represents the Eagles' nest. The U-shapes around the circle represent people sitting around the home of the Eagles. The four stars represent the four premierships we have won.

"The Eagle tracks up the top signify the Eagles players leaving their mark wherever they play. The other circles represent other AFL clubs."

The magnificent jumper will go on sale exclusively to members today at 9.30am. The jumper and accompanying range will be available tomorrow to the general public at 9:30am.

During Sir Doug Nicholls Round match day broadcasts the West Coast Eagles will be referred to as Waalitj Marawar, ‘Eagles of the West’ in Noongar language.

Identifying as Waalitj Marawar pays respect to the Wadjuk people of the Noongar nation, the traditional custodians of land on the swan coastal plain and east beyond the hills.

Waalitj Marawar will be used during First Nations celebrations, with the club exploring a more permanent First Nations visual identity in the months to come.

The club is committed to reconciliation and empowering First Nations Peoples across our game and our community.