Hi everyone,

Welcome back to you all and let’s enjoy a great season for our club in 2024.

I officially commenced as your CEO last week and I am super excited by the opportunity to lead this great club. There is plenty to do, much to improve on and a time to look forward with a fresh set of eyes on all areas and bring a positive mindset of what can be achieved.

As I enter, we say farewell to Trevor Nisbett, an incredible leader of our football club and a significant figure in the entire history of the West Coast Eagles. Trevor has overseen significant success and transformation of this club. The establishment and move of our Subiaco home, to the move to Optus Stadium, the building of a world class facility at Mineral Resources Park in Lathlain and our entry into the AFLW competition – all achieved with seven grand final appearances and four AFL premierships. Trevor is truly one of our great and loyal servants, a champion of the West Coast Eagles and we wish him and his wife Pam the very best in the future.

I take this opportunity to thank all our members and corporate partners for your loyalty and for signing up for the season ahead. We appreciate your passion and commitment to our club, your investment in us and staying part of the team as we push for success. It means a lot!!

The on-field performances across our teams have been poor in recent seasons and this is a key priority and focus for us all. We will do better, we will get better and we will get back to winning football games.

It's also great to have Daisy Pearce on board as our AFLW coach and I know through our conversations that her passion and drive will make a wonderful impact on our women’s program and a massive impact on girls playing the game in Western Australia.

Talent-wise we have added significantly in recent drafts and it's going to be exciting to see how these players develop and adapt to the demands of the AFL and AFLW games. There is a lot of work to do, but investment in youth has always been a strong pillar of the club and served us well over many years.

Our next big event is our Fan Day on Saturday, February 10 and I encourage as many of you as possible to get along and see and meet the players and feel the energy that we are taking into Season 2024.

In concluding, we are a football club, and our priority is and always should be football. In doing this we want to look after our band of loyal and passionate fans and give people a great experience and feeling by being associated and involved at the West Coast Eagles.

Time to roll up the sleeves and get to work.

Go Eagles!

Don Pyke

Chief Executive Officer