West Coast Eagles members and fans across Western Australia will hear from their favourite players on an even wider range of radio platforms after the club today announced a partnership with Southern Cross Austereo WA.
The three-year agreement sees the Eagles partner with all of SCA’s brands, including Mix94.5, 92.9 Triple M and the LiSTNR app for the first time.
An exciting feature of the partnership is engagement across SCA’s regional markets to amplify the club’s statewide community programs and bring the Eagles even closer to their WA fans outside the metro area.
“This new partnership with Southern Cross Austereo presents an exciting opportunity for the West Coast Eagles to engage with our members and fans across multiple stations and platforms,” said Tony Haselhurst, West Coast Eagles General Manager Commercial Operations.
“The club looks forward to promoting our community work throughout Western Australia through SCA’s regional network as well as working across the Triple M, Hit and LISTNR platforms.”
West Coast home matches at world-class Optus Stadium will also feature the 92.9 Triple M brand presence and the Eagles will headline content integrations across SCA’s platforms.
“We’re incredibly excited to partner with one of the biggest and most successful clubs in the AFL to bring die hard WA fans even closer to the team they love through the power of audio,” SCA Perth Brand Experience Director, Stacey Schmook, said.
“This is a huge opportunity for the West Coast Eagles and SCA to work together and build on a partnership that will last for years to come. The team are already decked out in blue and gold.”
The partnership kicks off from the start of the 2024 AFL season in March.
