Global sports footwear and clothing giant New Balance has today formally become the official apparel sponsor of the West Coast Eagles.

The club launched its official range to announce the partnership that will see New Balance featured on all of the Eagles casualwear and playing kit.

While the on-field guernsey will be released separately next week, a glimpse into the new clothing range has been revealed.

This arrangement is a joint venture involving the West Coast Eagles, New Balance and Belgravia Sports Apparel, an Australian-based supplier and partner of New Balance.  

“At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes strive towards winning grand finals or propelling everyday athletes to live a healthy and active lifestyle,” said New Balance Australia Regional General Manager, Dean Howard. 

“We are extremely proud to partner with the West Coast Eagles and look forward to seeing their team wearing our uniform, which offers the perfect blend of performance technology and style.”

The West Coast Eagles are also pleased to welcome Belgravia Sports Apparel (BSA) as a partner in this three-year agreement. BSA is the Australasian elite teamwear partner of New Balance, supplying both supporter and performance products for all elite partners.

“We’re delighted to be partnering with New Balance and Belgravia,” said West Coast Eagles General Manager Commercial Operations, Tony Haselhurst.

“We believe our members and fans will be excited by the products on offer and look forward to having the range available at the club’s Super Store at Mineral Resources Park.”   

The West Coast Eagles would like to thank Castore for their partnership over the past two years.